Week 11 -- Readings & Take aways & RELFECTION PAGE - Lesson 11

Web Theory An Introduction by Robert Burnett and P. David Marshall - Chapter 5-7 (page 81-150)

Chapter 5
THE LOOK OF THE WEB

(page 81)
Meaning generated behind the design of the WWW

(page 82)
GUI Graphic User Interface MAC Apple computer 1984

Applets=actual graphic look of the Mac was a series of lists with appliets--could be opened with full screen version

(page 83)
HTML=hypertext markup language/layering of coding

(page 85)
URL Universal resource locators=interlinked network less graphicall but browsable


Gopher=support hypertext Internet presented the links as a series of underlined units in text

(page 94)
Weblogs=webcam sites, web diaries/family album sites

(page 95)
Websites share features across genres add meaning
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Chapter 6

THE WEB ECONOMY

People shop over the Internet/1999/NYcity/web related sales soared

Agora
=people change /web retailers massive advertising/EBay/virtual dept stores

(page 106)
Agora resembles stream of conscious crowds of people surfing/shopping/noisy information/classes cross paths/flow of commerce/flow of politics/commercial discourse/

(page 107)
Gift of commodity
shareware movement
downloading
circulation of digital information

(page 109)
Web=governmnt/public serv/education=Information Superhighway

Computer mediated communication CMC/digital divide

Used to be PTT post telephone and telegraph
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Chapter 7

THE WEB OF POLICY, G=REGULATION AND COPYRIGHT


"Our industry will be changing the way people do business, the way they learn and even the way they entertain themselves, far more than I think people outside our industry expect." -- Bill Gates 1996

(page 126)
Convergence of technological determinism

(page 128)
Daniel Bell 1973/Peter Drucker 1994/George Gilder 1994/John Naisbitt 1982/Nicholas Negroponte 1995/ Alvin Toffler 1970/reinforced view taht we are witnessing emergence of posindustrial economy whose primary resource was infor and whose workforce would consist of an elite class of knowledge workers.

(page 129)
information superghighways=seamless web of communications networks/computers, databases, consumer electronics

(page 132)
Global village=information age

(page 136)
information infrastructure=new digital technologies/digtial dilema/

(page 137)
copyright in cyberspace=powers to determine content to assign legal liability to regulate the development material/redraw the public/private realm distinction

(page 140)
code and Other Laws of Cyberspace 1999/

(page 141)
Information on Interent is:
digital/malleable/reproduction/distribution

(page 142)
Use of Internet is transparent/pay pr view/copy/pricing structure

NII National Information Infrastructure
WIPO Working Group on Intellectual Property/World Intellectual Property Organiztion

(page 145)
Digital Millennium Copyright Act
10 general highlights of the DMCA


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Week 11 Reflection

Web Theory An Introduction by Robert Burnett and P. David Marshall - Chapters 5-7 (81-150)

THE LOOK OF THE WEB

The design and appearance of the World Wide Web and changed dramatically since it's inception. Analyzing the structure and the graphics for the Web from personal computers to the business generated on the Web. Hypertext technology connection has transformed the aesthetics of the Web. GUI, Graphic User Interface developed by Apple computers brought the Mac computer to the world. (Yeah, I am a Mac user). The mouse became an intregral part of the user and the computer. Clicking on icons became the process rather than typing in a series of commands. Applets, menus and icons transformed the way we progressed in our strategic use of computers. HTML, hyper text mark up language is a layering of coded information on the personal computer. Now the relationship between text and files fell into a dynamic structure of ideas with embedded links of information.

URLs (http) aided linked connections of websites while the user navigated through cyberspace. Meanwhile, graphic development alongside links converged the aesthetic appeal of the web. Browsing the web, searching sites for information gave birth to Netscape, Google, and AOL. Graphics attracting users pronounced banner graphics that filled the viewers with eye candy ads, fonts, images, moving images such as Flash animations as well as streaming video, more links and pop ups of information. A showcase of commerce, communication, social sites and more flourished and continue to boom rapidly with an abundance of users. The web became a promotional venue following its graphical predecessor, television. Now you can watch television on the web.

Common themes are evident in the web across many different genres. Colors, textures, backgrounds, links, all explore various points of interest when analyzing the design of how the web looks. The web can now be personalized in some many different ways and be interactive, include forms of media. Newspapers, radio and the library are now all on the web.

An explosion of media and virtual interactive dimensions brought about new and inventive software, shareware, downloading free and accessible images and information. Almost overnight, connections to institutions like libraries, the government, and businesses bloomed. Activities that required a telephone or driving to a place could now be accessed on the web. The great digital divide was already restructuring the way we look at communication, the way we conduct business and the way we socialize. Our information highway became our shopping malls, banks, schools, post office, place to connect to loved ones and cross borders internationally.

Regulating, controlling and monitoring all this virtual activity became paramount and still plays an vast role in the way we use the web today. The significance of web policy, ideology, and economics are the prominent focus of many groups that review, discuss and make policy surrounding the web. It takes a global village to maintain such incredibly vast global endeavors. (p. 132) Liability, copyright and other legal matters take the lead in many legislative decisions now. Information on the internet is digital, malleable, reproducable and transforms systems of distribution. (p. 141)